Old hat? New top and tails, more like

Columbia Threadneedle Investments

LOCATION
Camden, London

SIZE
43,055 sq ft

SECTOR
Workplace

DISCIPLINES
Interiors & Architecture

SERVICES
CAT A
Brand Communications

OVERVIEW

Seeped in history, full of idiosyncratic character, and listed, Dunn and Co’s Hat Factory was bursting with potential to become a ‘must-have’ space-for like-minded creative tenants in particular - though not exclusively so.

This project was about regeneration, not change; about a refurb that fused character and heritage with a fresh smile and sense of Collaborative Community. In line with this concept, we created a modern, understated space, mixing traditional with new materials, finishes and detailing.

Whilst there was a central forum for tenants and residents to mingle, we also introduced ‘Camden Place’, a distinctive, separate main entrance for flat dwellers. Something for everyone.

Here design celebrated the very best of the old, giving it a contemporary twist to enliven and make it more relevant for now.

Such was the success that the owners sold at +100% profit before the refurb was finally signed off, and earlier than the estimated investment plan.

Explore further . . .